Leadership, Communication, And Citizen Compassion

Those whom have obtained the presidency have done so based on successful political careers. However, not all whom have held presidential office have endured the fortune of a successful presidency. Many are the theories that seek to identify the qualities of a successful president. Yet the question remains, why have some been able to transfer the success of their political careers into the Oval Office while others have had lackluster terms? What variables are possessed by some that enable success while others struggle during their four years as commander in chief? Undoubtedly, successful leaders must have the ability to properly and effectively communicate, adapt to situations quickly and efficiently, and relate to those being led.†¦show more content†¦The third determinant of presidential success is communication aptitude. Presidents’ communication skills are constantly on display in the forms of speeches, letters, or press conferences. In addition to the obvious adv antages of good communication, such skills also play a major role in bringing adaptive leadership and citizen compassion to the forefront. In the modern era, a president’s communication skills have allowed him to showcase his adaptive leadership and citizen compassion. Situations do not seem to directly affect a president’s communication skills; instead, communication skills affect the situation. Yet the relationship between communication skills and situations is especially evident in times of controversy, when a president must explain why he is not at fault for a particular incident. Franklin Roosevelt transformed the role of the federal government and the nature of the presidency. He was more exposed to and better known by the American people. He entered the presidency during turbulent and difficult times and was a successful president. Faced with a myriad of issues that ranged from overseas conflict to an alarming economy, Roosevelt managed to lead America into a better state and prosperity. Yet Roosevelt’s presidency was not without setbacks. His battle against the Supreme Court provides a perfect example of adaptive

Mary Shelleys Frankenstein And The Exploration Of This...

What does it truly mean to have human consciousness? In Mary Shelley’s Frankenstein, the exploration of this question, acts as an overarching theme throughout the novel. Starting from the creation of Dr. Frankenstein’s monster in chapter V of the story, Frankenstein himself has to come to terms with the fact that he truly believes he has created a monster, and the creature itself has to begin to understand why he has this label of a monster, even after he begins to see the humanity within himself. Though the assumption throughout the entire novel remains that this creation does not have any sort of humanity, that fact cannot be argued as easily, as his morality, ethics, intelligence and emotions come to light in chapters XV and XVI; all very traditionally human characteristics. Soon the only truly unhuman traits about the monster is his unorthodox entrance into the world in a lab and his discomforting physical features. Whether or not this creation is truly a monster ca n no longer be easily discernable and what truly characterizes a human soon comes into question. In our world today we must address the same conundrum. As artificial intelligence becomes more advanced and continues to progress into thinking and feeling on their own, what should their treatment involve in our world? If advanced artificial intelligence fits the criteria of human consciousness, why should they not have the rights we do as human beings? My essay will first explore the criteria for human

Death in Emily Dickinsons Because I Could Not Stop for...

Death in Emily Dickinsons Because I Could Not Stop for Death and I Heard a Fly Buzz When I Died Emily Dickinsons two poems, Because I Could Not Stop For Death and I Heard A Fly Buzz-When I Died, revolve around one central theme, death. Though the two do centralize around the theme of death they both have slightly different messages or beliefs about what is to come after death. By discussing both of the poems and interpreting their meanings, the reader can gain a fuller understanding of the message Dickinson is trying to send to her audience and a greater feel for what may lie ahead in the afterlife. When Dickinson writes in her first line, I heard a fly buzz when I died, it grasps the readers attention by describing the†¦show more content†¦In stanza three the speaker is preparing for a journey into an afterlife that may lie ahead. Dickinson writes, I willed my keepsakes, signed away what portion of me I could make assignable, - and then there interposed a fly. After already dying the speaker feels that it is no longer a must to have the possessions that most living pe ople deem necessary and leaves them behind as her soul comes closer to it?s fate. The speaker is getting ready to make this transition to the next world but then the fly reappears and puts a halt to this alteration. The final stanza of this poem includes the lines, With blue, uncertain, stumbling buzz, between the light and me; and then the windows failed, and then I could not see to see. The word light in this stanza can be associated with some heavenly existence or higher power that awaits the speaker. The buzzing fly blocks her view though of where she is heading and the light that was once there is now gone. Though the poem deals with what may await the speaker in the afterlife the reader is still left wondering if anything does await them after death because the speaker does not reach an afterlife in the poem. Dickinson?s poem Because I Could Not Stop For Death serenely describes how the speaker is escorted by Death in his carriage. Death carries the speaker slowly and peacefully through time. It is ironic that Dickinson writes of Death?s civility and politeness during a time that is mostly associated with anger and sadness.Show MoreRelated Death in Emily Dickinsons Because I Could Not Stop for Death, I Heard A Fly Buzz-When I Died, and I Felt A Funeral In My Brain1449 Words   |  6 PagesDeath in Emily Dickinsons Because I Could Not Stop for Death, I Heard A Fly Buzz-When I Died, and I Felt A Funeral In My Brain Emily Dickinsons poems Because I Could Not Stop for Death, I Heard A Fly Buzz-When I Died, and I Felt A Funeral In My Brain all deal with one of lifes few certainties, death. Dickinsons intense curiosity towards mortality was present in much of her work, and is her legacy as a poet. Because I could Not Stop for Death is one of Emily Dickinsons Read MoreEssay about Two Viewpoints of Death in Emily Dickinsons Poetry642 Words   |  3 PagesTwo of Emily Dickinson’s poems, â€Å"I heard a Fly buzz-when I died† and â€Å"Because I could not stop for Death† are both written about life’s stopping point, death. Although the poems are written by the same poet, both poems view death in a different manner. Between the two poems, one views death as having an everlasting life while the other anticipates everlasting life, only to realize it does not exist. While both poems are about death, both poems also illustrate that the outcome of death is a mysteriousRead MoreDeath s Shocking Truth By Emily Dickinson864 Words   |  4 Pages Emily Dickinson wrote two poems â€Å"I heard a buzz when- I died† and â€Å"Because I could not stop for death†. In these two poems, Emily Dickinson, describes two very different death experiences. Whi le doing so Dickinson describes what she believes death to be. The poem â€Å"I Heard a buzz when I died,† takes a rough route to death with an even rougher shock. The other poem â€Å"Because I could not stop for death,† takes a gentler route to death with a not so gentle shock. However out of these poems, â€Å"I heardRead MoreAn Analysis of I Heard a Fly Buzz- When I Died and Jilting of Granny Weatherall1714 Words   |  7 Pagesprimarily to a future life after death but a transformation in this life of both ourselves and this world† (Peters, 845). Salvation is not only something that can be found after death; people can finds salvation at any point by deciding to make a transformation in their lives to better themselves as well as the world around them. However, most humans seek salvation to find solace in the critical moment of their death; individuals find comfort in the belief of life after death or an eternal sole. SeveralRead More The Nature of Death i n Emily Dickinsons Poems Essay2263 Words   |  10 PagesEmily Dickinson once said, â€Å"Dying is a wild night and a new road.† Some people welcome death with open arms while others cower in fear when confronted in the arms of death. Through the use of ambiguity, metaphors, personification and paradoxes Emily Dickinson still gives readers a sense of vagueness on how she feels about dying. Emily Dickinson inventively expresses the nature of death in the poems, â€Å"I felt a Funeral, in my Brain (280)†, â€Å"I Heard a fly Buzz—When I Died—(465)â€Å" and â€Å"Because I couldRead More Comparing and Contrasting Dickinson’s Poems, Because I Could Not Stop for Death and I Heard a Fly Buzz- When I Died833 Words   |  4 PagesComparing and Contrasting Dickinson’s Poems, Because I Could Not Stop for Death and I Heard a Fly Buzz - When I Died Emily Elizabeth Dickinson was born on 10th December, 1830, in the town of Amherst, Massachusetts. 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Although Walt Whitmans poetry is rather long and quite simple and Emily Dickinsons areRead MoreMortailty and Eternity in Emily Dickinson Poems Essay1541 Words   |  7 PagesEmily Dickinson is the epitome of the modern poet. Her poetry breaks from the traditional style with dashes to separate ideas. Dickinson, also, challenged the religious belief of her time. Growing up as a Puritan in Massachusetts, Emily Dickinson knew the bible, yet as an adult, she questioned that belief. Many of her poems seem focused on death; death of the body, death of the soul, death of the mind. Why was she so intrigued with death? The poems that embody this theme are: â€Å"Success is countedRead MoreEmily Dickinson : A Comparison Of Death791 Words   |  4 PagesEmily Dickinson is one of Americas greatest and most original poets of all time. Over the span of her lifetime she came to compose many poems that pertained to the topic of death, which made it seem as if she had an almost morbid fascination with the subject. Her poems I heard a Fly buzz –when I died, and Because I could not stop for death— are some of the many poems that she wrote on this ghastly topic. Even though the poems are somewhat similar with the main focus being death from differentRead MoreThe Concept of Death in Emily Dickinsons Poetry: An Analysis3177 Words   |  13 Pagesï » ¿Death in Emily Dickinsons Poetry Introduction Emily Dickinsons 19th century anti-sentimental death poetry illustrates the awful struggle she faced with her spirituality and the realities of life, death and despair. Her attitudes were compelled by a perplexity regarding the prospect of Immortality and the afterlife. Dickinson almost appears at times to see in Death the personification of Relief. In other poems, she seems to see Death as something frightening and demanding of ones faith. In

What Is Deforestation and Global Warming - 994 Words

Global warming Global warming is when the earth heats up (the temperature rises). It happens when greenhouse gases (carbon dioxide, water vapor, nitrous oxide, and methane) trap heat and light from the sun in the earth’s atmosphere, which increases the temperature. This hurts many people, animals, and plants. Many cannot take the change, so they die. The greenhouse effect is when the temperature rises because the sun’s heat and light is trapped in the earth’s atmosphere. This is like when heat is trapped in a car. On a very hot day, the car gets hotter when it is out in the parking lot. This is because the heat and light from the sun can get into the car, by going through the windows, but it can’t get back out. This is what the†¦show more content†¦Eventually, rain washes down the soil surfaces and erosion takes place. Soils never get their full potential back. Water cycle:- When forests are destroyed, the atmosphere, water bodies and the water table are all affected. Trees absorb and retain water in their roots. A large part of the water that circulates in the ecosystem of rainforests remains inside the plants. Some of this moisture is transpired into the atmosphere. When this process is broken, the atmosphere and water bodies begin to dry out. The watershed potential is compromised and less water will runs through the rivers. Smaller lakes and streams that take water from these larger water bodies dry up. PREVENTION:- Sometimes, we are overwhelmed by the extent of damage humans have caused, and we are not sure if an individual can make any impact. Well, yes, there are millions of people just like you, who are learning about the issue and taking little steps to help. Additionally, many governments, organisations and societies are making great strides in helping reducing deforestation, and encouraging forest plantation. But there is still a lot to do Due to the extent and nature of forest destruction; efforts to stop deforestation and preserve forests are best achieved at government and organization levels. This means that laws, rules and regulations from countries can help to enforce the preservation of forests. Laws on farming, timber and wood, as well as land use must beShow MoreRelatedDeforestation of Our Rainforests931 Words   |  4 PagesThe most destructive and harmful tragedy that our rainforests, specifically the Amazon, suffer from is deforestation. Deforestation is the clearing or destruction of land throughout forests. Unfortunately, human beings are the number one cause of deforestation throughout the world. The reason if this is simply because we use the wood mainly for things like hydroelectric dams that power communities, palm oil for its biofuel resourcefulness, and the mining for diamond and gold. Another reason wouldRead MoreGlobal Warming Is A Big Problem1320 Words   |  6 PagesGallos English 3 Global Warming Global warming is a big problem and impacts our environment in a negative way because it is heating the Earth. Global warming impacts all of the life around us even though not many people recognize it. There are many problems that global warming will make to our environment and it has already impacted it over time. Although, there are many problems, there are also solutions to stop global warming. Climate change is most closely related to global warming and many scientistsRead MoreHuman Activity Is Responsible For Our Current Warming Trend1598 Words   |  7 PagesHumans Are To Blame The biggest problem with climate change today is the debate on whether or not human activity is responsible for our current warming trend. According to Jonathon Schuldt (2014:219), around 99.7% of climatologists agree that man-made climate change is a reality, while only 40% of Americans believe that humans are the main driver. This is because we live in societies in which, thanks largely to the internet, everyone is free to express an opinion. On the issue of climate changeRead MoreGlobal Warming : Causes And Effects905 Words   |  4 Pagesfaced with, global warming. What is global warming? Well, global warming is a rise in the Earth s average atmospheric temperature that causes corresponding changes in climate and that may result from the greenhouse effect (which I will talk more about.) Which is when our ozone layer has a hole which gradually increases, and increases heat from the sun. This causes major problems such as the polar caps melting and increase of temperatures on Eart h. The number one cause of global warming is the largeRead MoreThe Role Of Anthropocene And Its Effects On The World1146 Words   |  5 Pagesin carbon dioxide levels. More than half of Earth s terrestrial surface has been altered due to human activity, resulting in drastic deforestation, erosion and loss of topsoil, biodiversity loss, and extinction (Marine Bio, 2016). Global warming is the biggest problem that Earth is facing at this moment. Some causes and effects of global warming are deforestation, ocean acidification, burning of fossil fuels, and greenhouse gas emissions. Through the burning of fossil fuels, we are reversing geologicalRead MoreGlobal Warming Is The Biggest Threat Facing The Country988 Words   |  4 Pagesmentioned that global warming is one of the urgent and growing threat to â€Å"national security†(Nakamura, 2015, para 1). Presidential contender/Senator/ Bernie Sanders also pointed out that â€Å"global warming, not terrorism or nuclear weapon proliferation or chinese hacking, is the biggest threat facing the country†(Follett, 2015, para 1). Global warming contribute to the death of 400,000 people a year and costing the world more than $1.2 trillion, which is about 1.6% of the annual global GDP (Harvey, 2012Read MoreThe Effects Of Fossil Fuels On The Environment1734 Words   |  7 PagesWhat we can be scientifically certain of is that our continued use of fossil fuels is pushing us to a point of no return, warns President Obama, â€Å"we are condemning future generations to global catastrophe.† The point of n o return metaphorically represents the place in ones journey that must be continued with no alternative routes or ability to make change. In consort with President Obama, many scientists believe the point of no return could occur if significant efforts aren’t made soon. 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Cam Therapeutics Modalities Paper Free Essays

CAM Therapeutics Modalities Paper Shakita A Hunter SCI/201 October 31, 2011 Macharia Waruingi CAM Therapeutics Modalities Paper Individuals have taken the option to take better care of themselves by taking steps to improve their health. The complementary and alternative medicine, otherwise known as CAM, is a group made up of practices, products, medical and healthcare systems with diverse backgrounds. The different practices of CAM are grouped in different categories associated with â€Å"natural products, mind and body medicine, and manipulative and body-based practices†(NCCAM,2011). We will write a custom essay sample on Cam Therapeutics Modalities Paper or any similar topic only for you Order Now The purpose of this essay is to defined alternative medicine, complementary medicine and integrative medicine. It will describe how conventional medicine plays a role in these three types of medicine. In addition, the essay will further discuss the philosophy of CAM; how it relates to conventional Western medicine as well as describes the five domains of therapies. Finally, the essay will describe one CAM treatment modality within the five domains if therapies and how it meets the definition of alternative, complementary, or integrative therapy. When discussing complementary medicine, it is referred to as standard care. It is proven to be safe and effective. â€Å"Complementary medicine includes techniques such as acupuncture, herbal medicine, massage, support groups, and yoga†(NCCAM,2011). This type of medicine can affect an individual’s physical being, spiritual being, emotional being, and social being. It can help a person’s immune system become more healthier and it can also have the ability to fight off a disease. Outside of the realm of conventional medicine, there is another form of medicine that is called alternative medicine. With alternative medicine, individuals are require to do a bit more work. Alternative medicine includes a broad range of practices. Some healing therapies are based on Ancient Chinese beliefs, like acupuncture and the use of certain herbal compounds. Others focus on Hindu, or Ayurvedic, therapies including diet changes, the practice of yoga, and emphasizing the connection of mind, body, and spirit†( Ellis-Christensen,2011). With alternative m edicine, the negative side effects almost do not exist. People may want to go to a Wal-mart or pharmacy to purchase herbs, vitamins, or other supplements and can get them at a reasonable price. Many of these herbs, supplements and produce are the basis of much of alternative medicine which is overlooked for the most part in terms of their health benefits. One form of natural, alternative medicine that is frequently used by many comes in the convenient form of tea. The herbal teas Echinacea and Chamomile naturally help support the body’s immune system. Whether for sore muscles, the stomach flu, or a cold, herbal teas can suppress the illness until the symptoms have passed and wellness has been restored. Integrative medicine is a combination of conventional Western medicine with complementary and alternative medicine or treatments. The various techniques that can be utilized from both complementary and alternative treatments are all in the effort to treat the person in whole. For any integrative medicine program, the goal for the physician is to truly bring together â€Å" allopathic medicine with mind-body-spirit modalities with the ultimate goal of helping patients or individuals adapt to traditional medical treatments. The modalities directly affects the body’s physiological healing process while gently awakening the mind-body-spirit connection needed to enhance the healing process†(Beaumont Health Systems, 2011). Within the complementary and alternative medical practices are healthcare practices that are part of conventional practices. â€Å"NCCAM groups CAM practices within five major domains, acknowledging that other groupings are possible: native medical systems, (2) mind-body interventions, (3) biologically based treatments, (4) manipulative and body-based methods, and (5) energy therapies†(NCCAM,2011). Alternative medical systems are practiced through various cultures in the world. The Asian medical systems use traditional techniques such as acupuncture, oriental massage, herbal medicine, and other energy therapy to promote healing. As mentioned before, Ayurveda is a traditional medicine of India. Homeopathy is a traditional medicine developed in Germany as well as naturop athy. All traditional medicines are considered to be a part of the complete alternative medical system. * Mind-body interventions have a variety of healing techniques that are designed to make the mind’s capacity easier to process bodily functions and symptoms. These techniques include art therapy, dance, hypnosis, music, and prayer. * With biologically based therapies, it involves the use of dietary supplements and special diet therapies. â€Å"Biological therapies include, for example, the use of laetrile and shark cartilage to treat cancer and bee pollen to treat autoimmune and inflammatory diseases†(NCCAM,2011). * Manipulative and body-based methods have treatments such as full body massage. Physicians in the field of osteopathy use body manipulation to reduce pain, promote health and well-being, and restores function. Overall, it helps the body to become more calm and relaxed. Lastly, energy therapies help the body heal from other energy sources, An example of an energy therapy is biofield and bioelectromagnetic-based therapy. These therapies are used as treatments for cancer, asthma as well as manage pain due to migraine headaches. Complementary and alternative medicines are used to promote health and prosperity. It is the way of life. All cultures have their own way of treating illness but at the end of the day, it would leave a person healthier mentally, emotionally, spiritually, and physically. References Beaumont Health Systems. (2011). Integrative Medicine. Retrieved from http://www. beaumont. edu/integrative-medicine Ellis-Christensen, T. (09/29/2011). What is Alternative Medicine? Retrieved from http://www. wisegeek. com/what-is-alternative-medicine. htm National Center for Alternative and Complementary Medicine. (July 2011). What Is Complementary and Alternative Medicine? Retrieved from http://nccam. nih. gov/health/whatiscam/ National Center for Complementary and Alternative Medicine. (2011). MAJOR DOMAINS OF COMPLEMENTAR Y AND ALTERNATIVE MEDICINE. Retrieved from http://nccam. nih. gov/about/plans/fiveyear/fiveyear. pdf How to cite Cam Therapeutics Modalities Paper, Papers

Management Impact On The Worker of EasyJet Airlines Company

Questions: 1. Critically analyse how the approaches to management impact on the worker in each organisation/department?2. Compare and contrast the structure and culture of both organisations and explain how both impact on their business performance? 3. Identify and analyse the motivational theories you believe management at each of your chosen organisations adopt and evaluate the effectiveness of both in motivating the workforce? Answer: 1. The two companies the managerial approaches that best suits the organization. The airways industry is not so fluctuating in any manner so the application of the managerial approaches do not change as frequently. Though, the pattern of use may vary with change in the labour force. Shortfalls of Human resource approach at Cathay pacific airways: 1. Limited to classroom lectures: The HRM approach should include more training and development but it is actually confined to class room lectures and orientation. 2. Difficulty in assessing: The HRM approach is for the management as a whole and does not work for the organisation as a whole; hence it is difficult to assess the approach. Shortfalls of scientific management at EasyJet airways: 1. The Scientific approach is a classical approach so it gives the whole authority to the supervisors and to the employees, so the employees find less scope to develop and are not flexible in generating new ideas. 2. The job of the employees becomes very monotonous and they face boredom after a very short time. The scope of changing the environment is very less. The pattern of job is the same every day. 3. Due to excessive specialization of the supervisors/managers, the employees cannot take their own decisions. Shortfalls of Blue Ocean Strategy at EasyJet Airways: The Blue Ocean strategy is fine strategy for many firms, but in case of others it is like a fast moving strategy, cost, leadership, differentiation or focus strategy may be far more successful. Bleu Ocean model is a theoretical model that was revelation for many managers. The employees have very less to do with the strategy as it is completely under the control of the managers. Of course, the strategy is designed keeping in mind the welfare of the employees. The strategy has to do very little with the employees. 2. Easy jet is has an organizational culture that is committed to develop a high performance culture and promoting employee engagement. The company believes in delivering excellent customer service. The organisational culture of Easy jet is friendly and positive. They aim to render the best services to its customers, in order to attain this aim they have maintained an excellent chain of communication with their employees. The employees enjoy working in the organization and the rate of absenteeism is slow. 2012 2013 Attendance rate of the staff 95% 96% Employee turnover 7.5% 6.5% [SOURCE: (corporate.easyjet.com, 2015)] The source showing the attendance percentage of the employees of Easy Jet shows the low rate of absenteeism and employee turnover rate in the organization. In the year 2012, the staff attendance was 95% and it rose to 96% in the year 2013. There was increase in the level of attendance in the succeeding year. The same goes with the rate of staff turnover rate. The staff turnover rate was 7.5% in the year and 6.5% in the year 2013. This shows a declining level of staff turnover, which means the employees are well satisfied with the management and its policies. Recognition and Rewards to the employees: The company offers a spirited reward package and salaries to its employees for good performances. The company focuses to provide its employees more cash benefits than fixed salaries. The incentive package includes a bonus that is driven by an annual performance, the company also provides benefits based on personal and company performance, it grants shares to its executives (McShane, Travaglione and Olekalns, 2012). The company based on the performance of the airline encourages its employees with good yearly bonus so that continue to be a part of the strategic development of the company (Shaw, 2011). Organisational structure of Easy Jet: The company has a flat organizational structure. There are very few hierarchical levels and symbols in the structure. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. The authority to order is also low. This helps the organization in handling confusion of delegation. The work process is simple and easy to delegate (Mattes, 2011). The impact of this organizational structure and organizational culture: 1. The organizational culture is simple and positive, they aim to achieve excellence and this obviously has a positive impact on the company. 2. Employees in the company understand the meaning of a cultured organisation. Organisational culture at Cathay airways: The organisational culture at Cathay airways is very collaborative. They have an employee assistance programme that supports its staffs. Information and counselling are provided to employees on work related issues, employee grievances, trauma etc. this employee assistance programme helps the company in being more attached to its employees (Flouris and Lock, 2009). In fact, Cathay airways are a very employee friendly organization that supports its employee. The company also has a huge employee retention capability (Cathay Pacific, 2015). The work cultural at Cathay airways promotes diversity, mutual respect and trust. This is not seen in all the companies in Hong Kong (Nyampong, 2013). Australia 1% Canada 5% Hong Kong 51% India 2% Indonesia 3% Japan 6% Korea 3% Malaysia 6% Philippines 6% Singapore 3% Taiwan 6% Thailand 3% United Kingdom 3% United States 3% Organisational structure of Cathay airways: The organisational structure of Cathay airways is also flat. The companies in aviation industry generally prefer to have flat organizational structure. This organizational structure as mentioned above is very simple and easy to understand by the employees. The span of control is in few hands just like Easy Jet airways and the benefit is to both the employees and the organisations. The organisation does not have to spend much on getting huge paid executives and they do not face confusion of a huge organization structure (Buelens, 2011). Leadership at the companies Leadership at EasyJet Airlines Company is something that the company values. They believe that the success comes from the people within the organization. Thus the company ensures that it has capable leaders and managers who will drive the people to deliver results in the present and in the future. The company spends considerable time developing leadership teams and incorporating leadership qualities in the people. this is done so that he leaders of the company are able to understand the strategies of the company. Moreover it allows the company to understand the challenges associated with the business and also lead the teams so that they are able to deliver according to the strategies of the company. The company introduced a management development programme so as to train the employees and also to help the people to understand the way the company earns commercial success with the help of the employees. In Cathay airways the people or the employees are managed by the respective departments in Dragonair, Cathay Pacific, and their subsidiaries. At Cathay Pacific, this is leaded by their Director Personnel and by the Head of Personnel at Dragonair. The companys code of conduct sets out the rules and the principles that are to be followed by the employees for achieving the commercial success of the company. The rules see that the employees of the company and also the subsidiary are maintains the rules regarding the code of conduct and the respect for the organisation are to be ensured by giving them proper guidelines. The company aims to make sure that their employees are flexible, productive, and competent and also operate within a fit environment. The company ensures this through a process of training and development programmes. The company attempts to handle the people in a method that recognises variety and diversity. 3. Maslow`s need hierarchy states about the various needs of an employee at work. This needs have to satisfy so that an employee can work properly in an organization. The first need that Maslow talks about is the biological or the physiological needs. This comprises of the basic need that a normal human being has. This need includes food, water, shelter, sleep, sex etc. the next need that Maslow has propounded is the safety needs. The safety needs includes social security, stability, freedom from fear etc. An employee then tries to satisfy his needs for belongingness and love. This friendship, affection and love are very important needs as man is a social being and he cannot live alone on this world. A man feels motivated when he has family and love bonding. When a man has fulfilled his needs of love and affection, he starts looking for esteem needs. Esteem is a very important factor. His self-respect, prestige, and dominance make him feel his existence in the society. The final stag e of self- actualization then arrives. In self-actualization, a person goes above all the bondages of life. He tries to find out his true potentials and self-fulfilment. He peaks off experiences and achieves self-fulfilment and growth (Bissell, 2012). In Cathay airways the employees are motivated by the Maslow`s need hierarchy theory. The physiological needs are satisfied as the employees are well paid and the issue of survival are secured. The security needs are fulfilled by stable working conditions and ample of benefits that an employee gains from the work. Very cooperative peers and good employers satisfy the social concerning needs of the employees. The respect and recognition needs are fulfilled by the incentives and job titles that they earn at work. When the employees achieve a level of self-actualization they become the subject matter experts and attain a higher level of achievements and gain huge respect in the organization (Belobaba, Odoni and Barnhart, 2009). The Glass ceiling theory of motivation: The Glass ceiling is an invisible barrier that restricts an individual from achieving success in an organization. It is mostly seen in the situation of an individual`s gender, ethnicity, age etc This is seen mostly at a workplace. An example of glass ceiling would be that of with women. Woman in an organization with better education, merit and talent than any male employee is not promoted to higher position, regardless of better skills this is glass ceiling theory. In this (A, 2013) theory it is propounded that nothing can stop a woman from rising in a hierarchy. However, in real life the female employees face many troubles at work place. Employees in an organization irrespective of their age, sex and other abilities are entitled to get promoted to various higher positions but when some barriers restrict them from doing so come under the purview of glass ceiling theory. In Easy Jet airways, the woman employees are given fair chances and the flight crew of the airways comprises of huge female employees. These female employees have been able to help the company in many ways to develop the business. The company truly believes in encouraging female power. The manager in the company is mostly females who look after the various departments. Conclusion Managing employees and organization takes into account the various approaches and the approaches that are used in EasyJet airways and Cathay airways discussed in the study. The motivational theories that encourage employees to perform well should be implemented in the organization. These theories help the organization in employee engagement, their development, retention and motivation. Some employees welcome this organizational culture and structure and there are employees who face trouble in doing so. The managers have to be very precise in dealing with such employees because this becomes the basis of employee retention and turnovers. The organization has to involve its employees in all the planning; it would make the employee feel included and valued. The organizations while applying the motivational theories also try to take feedbacks whether the employees really feel motivated or not. The employee`s annual performance analysis is very necessary to estimate the approaches of manag ement. Recommendation Both the companies must ensure that they handle the employees well so that they help in realising the goals of the organisation. Moreover the employees need to have proper training so that they are able to work along with the changing demands of the organisation as well as the airlines industry. The person who avails this mode of transport seeks comfort and luxuries. The employees must ensure that the people are getting what they need and their requirements are fulfilled. The employees must be motivated and properly incentivised so that they are motivated to work hard and they associate with their work. Moreover the employees needs to feel assure that the management are by their side during the time of emergencies. Constant training to the employees can improve their performances and they will also be motivated and their performances will also be improved. References A, M. (2013).Organisational Behaviour. London: Global Professional Publishing Ltd. Abdelghany, A. and Abdelghany, K. (2009).Modeling applications in the airline industry. Farnham, Surrey: Ashgate. Belobaba, P., Odoni, A. and Barnhart, C. (2009).The global airline industry. Chichester, U.K.: Wiley. Bissell, G. (2012).Organisational behaviour for social work. Bristol, UK: Policy. Buelens, M. (2011).Organisational Behaviour. London: McGraw-Hill Education. Cathay Pacific, (2015).Start your adventure with Cathay Pacific today. [online] Available at: https://www.cathaypacific.com/cx/en_IN.html?cm_mmc=SEM-IN-_-GEN-MKT-27JAN15-_-GOOGLE-_-Brand_EN_Sitelink_2014_Exact-BCX_EN_sitelink_2014-cathay+pacific+com-61679380578 [Accessed 3 Mar. 2015]. Corporate.easyjet.com, (2015).High performance culture - easyJet plc. [online] Available at: https://corporate.easyjet.com/corporate-responsibility/our-people/high-performance-culture.aspx?sc_lang=en [Accessed 3 Mar. 2015]. Flouris, T. and Lock, D. (2009).Managing aviation projects from concept to completion. Farnham, Surrey, England: Ashgate. Mattes, J. (2011).Innovation in Multinational Companies. Frankfurt: Lang, Peter, Internationaler Verlag der Wissenschaften. McShane, S., Travaglione, A. and Olekalns, M. (2012).Organisational behaviour. North Ryde, N.S.W.: McGraw Hill Australia. Nyampong, Y. (2013).Insuring the air transport industry against aviation war and terrorism risks and allied perils. Berlin: Springer. Shaw, S. (2011).Airline marketing and management. Burlington, Vt.: Ashgate. Stolzer, A., Halford, C. and Goglia, J. (2011).Implementing safety management systems in aviation. Surrey, England: Ashgate. Williams, A. (2009).Contemporary issues shaping China's civil aviation policy. Farnham, England: Ashgate.

Marketing & Management Marine Resource Management

Question: Define the Marketing Management for Marine Resource Management. Answer: Approach for marketing Leopard controls is one of the leading providers of Web based solutions based on an open system. Although the company has been able to won contracts and achieved quality in its services over the last twenty years, gaining market recognition and influencing more customers towards their purchasing decisions would be helpful for the company in gaining competitive advantage in the future. Here, the marketing professional comes into existence. The professionals are required to implement various promotional strategies, which could help in meeting the required objectives of the firm (McKenzie-Mohr 2013). The marketing managers are required to promote the range of services that the company provides to its customers including the electrical installation, upgrade, management and maintenance services which it provides all over Western Australia. These professionals should be promoting the abilities of the resources and experiences in the electrical fields through the use of social media and net working sites. The marketing professionals are the resources who would be providing a vision for the company in the future. By implementing appropriate strategy, the professionals would be helpful in confirming the values and purpose of the organization to leverage its strengths, and alleviate shortcomings. The marketing professionals are required to promote the client oriented strategy that the company implements, which could be helping in providing the quality installation at a good price. The marketing managers should be promoting the electrical and management (BMS) services that the company provides in such a way such that to convince the home-owners and businesses to contract for the same. Moreover, they are also required to make sales calls to the remodeling and contractors and get in touch with the government policies (Jackson 2015). This would help the company to gain knowledge about the requirements of the clients who would be requiring an electrical contact. The other tactics include the direct mail, website and sales letter which would be promoting the offers and prospects of the electrical contracts. This marketing strategy would be helping the company to encourage its customers for hiring the services of the company in case they require electrical needs in the future. Advantages and disadvantages Advantages of Leopard Controls Approach Since inception, Leopard Controls looked to gain a strong footing in the industry. The top-brass of the firm believed that the unit would be successful in its operations by offering clients something unique and special which they had never had in previous times. The firm has devised a model of the simplified inventory system. That helped to lower the costs and keep track of the services and solution that the firm had in hand. Leopard Controls maintained speed and efficiency in its management system which enabled the firm to introduce efficacy in its ranks. The profitability had increased in leaps and bounds propelling the firm to uphold the level of profitability in its operations and maintain a compact decision-making system which is important at various points of product life cycle. The performance has been strong, and the company received huge contracts which were very crucial for the development of the firm, by and large (Leopold 2016). This system gave a sense of control to the management of the firm. Leopard Matrix functioned with a machinated inventory system thus helping the management to take stock of its products and pull a report at its convenience. Shortcomings of the system The risk of intrusion is a turn off as far as Leopard Matrix is concerned. Though the system has been successful in creating profitability, it comes with an iota of risk. The firm may incur a loss due to risk factors that may hamper the growth and development of DCE Electrical. This fails to address the issues in allocation, namely, people, time, cost and opportunity (Hamm et al. 2016). Various researches portray that the Leopard Matrix may be expensive. It is important for the firm to implement the matrix process which conforms to the needs of the organization in question. From a technical perspective, the disadvantage is that the resources may experience a difference in performance. Leopard Matrix entails over additional cost. Though the cost is on a lower side implementing a new system could be a barrier for the organization (Dolgopolova et al. 2014). Reference list Berkes, F., 2015. Coasts for people: Interdisciplinary approaches to coastal and marine resource management. Routledge. Dolgopolova, I., Hu, B., Leopold, A. and Pickl, S., 2014. Economic, institutional and technological uncertainties of emissions tradinga system dynamics modeling approach. Climatic change, 124(3), pp.663-676. Doyle, M.W. and Von Windheim, J., 2015. Environmental management strategy: four forces analysis. Environmental management, 55(1), pp.6-18. Hamm, J.A., Hoffman, L., Tomkins, A.J. and Bornstein, B.H., 2016. On the influence of trust in predicting rural land owner cooperation with natural resource management institutions. Journal of Trust Research, 6(1), pp.37-62. Jackson, P.A., 2015.The Homeowners Guide to Buying Replacement Windows and Hiring Contractors: Insider Secrets that Will Save You Time, Headaches, and Money. BlogIntoBook. com. McKenzie-Mohr, D., 2013.Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers. Leopold, A., 2016. Energy related system dynamic models: a literature review. Central European Journal of Operations Research, 24(1), pp.231-261. Poudel, K.L., Johnson, T.G. and Tewari, R., 2016. Property Rights and Sustainable Natural Resource Management. Environmental Management and Sustainable Development, 5(2), pp.30-40.